Frequently asked questions

The fees, prices and storage allowances below are the ones charged and enforced today.

How long does setup actually take?

Publishing a storefront with a product or link and a template takes about five minutes — that is the whole of onboarding. Uploading several products and writing your own copy realistically takes closer to thirty. You can publish first and add the rest later. To sell priced products you also connect a Stripe account — a few more minutes of identity and bank details, done once.

What does Plug cost?

Free costs nothing and Plug keeps 5% of each sale. Elite is $12/month or $120/year and keeps 3%. Pro is $50/month or $500/year and keeps nothing. Stripe's own card-processing fee is separate, and Stripe charges it to your account.

How much file storage do I get?

Every plan uploads to Plug's own storage. There is nothing to connect and no external link to keep alive, on any plan. Free is 100 MB in total across all your products, Elite is 100 GB and Pro is 500 GB. Deleting a product gives its space back, and no single file may exceed 5120 GB — or your whole allowance, if that is smaller.

Do my customers need an account to buy?

No. A free item asks for an email address and nothing else; a paid one goes through Stripe's checkout, which also asks for a card and a billing address. Either way the download link is sent straight to that email. Afterwards they can turn it into an account from the link in their email, which keeps every purchase in one library instead of one inbox search per file.

How do customers get their files?

Files are held in private storage and are never exposed at a public URL. When a customer downloads, Plug checks their purchase record against the email address that bought it and issues a signed link that expires about a minute later.

Can a customer re-download something later?

Yes, as often as they need. Downloads are not capped and access does not expire — a refund is what ends it. If you delete a product, the people who bought it can still download it for 30 more days. Their library re-issues a fresh link each time, and they can ask for a new library link by email whenever they lose the old one.

Who handles refunds?

You do, as the seller. Buyers agree to your refund policy at checkout, and digital products are delivered immediately, so they are generally not refundable — but you can refund any order from your Customers page, which shows its download history beside it. A full refund ends the buyer's access, and Plug returns its fee — whether you refund from Plug or from your Stripe dashboard.

Can I change template later?

Yes, at any time. Your content, products, pricing and links are stored separately from the template, so switching never asks you to re-enter anything.

Who is the seller — me or Plug?

You are. Checkout happens on your storefront, under your handle, and the Terms put the sale, the customer relationship and the tax obligations with you. Plug is the platform you sell through.